*No relation to Steve Miller
Beer drinkers don’t often consider picking up wine, but this promotion reminded them to “be bottle ready” for whenever the occasion arrived. Simple and witty information cards were paired with each of the featured wines, poking fun at wine culture and demystifying sommelier jargon.
Best Bar None had an existing campaign centred around emojis to celebrate their new mobile website, and the AGLC wanted to refresh the ads while sticking with the emoji theme. BBN Stories encouraged users to think of BBN as a review site when considering a bar that was run safely.
Without advertising products or lifestyles, cannabis dispensaries can only rely on branding to distinguish themselves from others. This creative says very little about cannabis products but targets a market of consumers that notices other dispensaries disingenuous attempts to seem “hip”. There are a few moments of confusion before the viewer says “Oh damn, that’s exactly the feeling!” and a connection has been made.
This creative is speculative work.
Ranger Design offers highly customizable van shelving systems for tradespeoples’ vehicles. These systems keep vehicles organized and cut downtime on every job. While fleet managers care about jobs being done quicker and cheaper, tradespeople see the benefit of more precious time away from work.
This creative is speculative work.
Alberta’s weather can change dramatically in a moment, meaning climate solutions need to be just as variable and more importantly, reliable. This ad aligns Heatmo with Albertan truckers who are looking for a bunk heater that can handle their tough demands.
This creative is speculative work.
Air compressors are an important but often forgotten system. Tk Compressor’s Winter Promotion needed to inform and emphasize the importance of a compressed air system. This promotion along with emails and Google AdWords resulted in a significant boost in onsite inspections before the holidays.